Fivefinger Urbanwear Ltd is a leading UK based online casual clothing company. The casual subculture is a subsection of association football culture that is typified by football hooliganism and the wearing of expensive designer clothing. The subculture originated in the United Kingdom in the early 1980s when many hooligans started wearing designer clothing labels and expensive sportswear such as Stone Island, CP Company, Lacoste and more recently Moncler in order to avoid the attention of police and to intimidate rivals.
Like all trends, the look evolved over time. As the ’80s bled into the ’90s, brands like the aforementioned Stone Island, and its sister brand CP Company came to dominate the terraces. As UK style turns to embrace these brands, such items have returned to everyday street-level fashion as if they’d never left. Yet, as a whole new market wakes up to such styles and brands free of any knowledge of their history, a whole new era of terrace-inspired fashion is has begun with Fivefinger Urbanwear at the forefront of this resurgence.